Art Direction: Code3
Programs Used: Adobe After Effects
Bonafide provides naturally powerful relief from hot flashes, sexual dissatisfaction, mood swings, and more. This social media campaign was created to resonate with women in the Generation X cohort, ages 45+, who are beginning to experience symptoms of menopause, and who may feel frustrated and left in the dark about what to expect. With Code3, I created assets to raise brand awareness and invoke a sense of nostalgia while highlighting the fact that although we may feel wistful for the trends of years past, we definitely don't miss the old realities of women's health. Bonafide offers a modern solution.
