The Gummerie

The Gummerie is a gourmet confectionery brand specializing in bubble gum balls. The goal of this brand is to make bubble gum appeal to an older, more mature audience. Bubble gum is generally not considered a professional or “grown up” thing to consume. Brands like Hubba Bubba or Dubble Bubble have juvenile and brightly colored packaging that appeals well to children, and people expect it to be overwhelmingly sugary and messy. The Gummerie wants to shift the narrative around bubble gum so that people of all ages can enjoy it.